Each member of our group carried out individual audience research. We then put this together and combined the results to see what we found out as a group producing group research. Firstly I will explain what we found out about the target audience for our horror movie trailer. It was shown that there were split results with who like and don't like horror films on a whole with around 50% finding them interesting and wanting to watch where the other 50% dislike them and don't watch. We also found out from our research that the majority of people we asked tend to like horror movies but they don't actually watch them very often at all. Something else which we discovered was that most people tend to watch films at home instead of going to the cinema paying to watch them. This is now because of the improvement within technology with services like netflix and sky movies now being provided and available. When carrying out my questionairres I asked various people of different age ranges. This ranged from the age of 13 all the way up to mid 60's. When putting these results together with the rest gained from the other members of my group it provided the same outcome where they had also asked a range of individuals with high and low age ranges. It provided us with reliable and accurate results which of course is very helpful. We also researched into Demographic as well as Pschographic audiences. The Demographic audience tends to consist of male and female individuals from the age 15+ who are from a social class background mainly, as well as middle class background also. The Psychographic audience tends to consist of working class teens/students who are also classed as the primary audience. Young adults who tend to be horror fans aging in their early twenties would be classed usually as the secondary audience. After collecting our results from asking a range of people all at different ages we decided to aim our horror trailer at a more demographic audience of male and females from the age of 15+. This is accpetable as after finding out what they would also like to see in horror films we will be allowed to add more bloody, and gory aspects in the trailer which are sutibale for this type of age range. In relation to the trailer we are creating we researched into films that are very comparable and relatable to our own. These are Chernobyl Diaries and The Blair Witch Project. They both relate to our own as they are paranormal films. The Blair Witch Project links via the fact that it is filmed with a handheld camera also. Within the films, groups of people set out on an ivestigation looking into subjects like paranormal activity. These groups of people are of the same age group as us and we will also set out to investigate a subject within our film trailer so this links with our own creation very well also.
